Founded in 1988, Echuca Moama and District Tourism Development Association Inc. (EMTDA) merged with Rich River Country Tourism (RRCT) in 1992, coming together to market the region as one destination; and to become known as Echuca Moama Tourism (EMT).
35 years later, EMT is still governed by a Board of representatives from tourism, industry, operators, including skills-based Directors, and local government representatives to the Board from both sides of the river.
Our goal is to make Echuca Moama and District regional Victoria’s top destination. To achieve this, we collaborate with our members, supporting them to provide exceptional experiences to entice visitors to come back and new ones to come and explore.
We work hard to keep the Destination Echuca Moama brand promise to create visitor experiences that make memories, through supporting well-established tourism attractions and encouraging creative new businesses, experiences, and events.
By connecting with local government and other industry bodies, we leverage opportunities and develop partnerships that support our visitation and growth goals.